Relevance……please don’t waste my time!

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There seems to be a shift in momentum towards the increased use of email newsletters in professional advice firms; this is great. It’s a welcome addition to those firms that want to spread their message to their audience in a low cost way, reaffirming their brand and developing relationships. I really want to encourage firms [...]

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Will you BE THERE….?

…….at that critical moment when the FD sacks the accountant for poor service? You told him when you met a couple of years back that you could do a better job. …….when the MD has been faced with another bill for ‘benefit consulting’ and is looking for alternatives? You told him when you met through [...]

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YouTube is not just for teenagers

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My wife refuses to use YouTube as she thinks it’s just for teenagers, it isn’t (although I acknowledge she is usually right in most cases).  A varied approach to blogging and newsletter content is both interesting and refreshing. Why not use YouTube in your blogs and newsletters to share knowledge and insights with your audience. [...]

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