Blog

‘It’s how you say it’

Whether we are persuading someone to give us the last brownie or persuading them to become a client of our company, we form and structure our language in a particular way to ensure we get what we want. Therefore, I propose, a great deal of marketing and its success is dependable on the motto ‘it’s how you say […]

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The Meat in our Sandwich – How to enhance your blog

What do we crave in content? And what is it that makes the read worthwhile? We’ve collated the top five types of content we all look for in a ‘good’ piece of writing: • Everyone loves a beginning, middle and end. That way we don’t feel like we’ve missed out on anything. This generic structure […]

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Winning new clients – it’s as simple as picking up the phone

The simplest sales strategy is to gain new clients and the simplest sales activity is to pick up the phone. Selling professional services, that’s what we do. Yes, we market our services and marketing underpins sales but most of all it’s about getting in front of people. When I mean in front of people, I mean […]

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‘Put the shoe on the other foot’ – Consumer Psychology

Marketing is fundamentally underpinned by consumer behaviour. You may find that benefits and flaws in marketing schemes are clearer at the receiving end. A common practice in marketing is to become your consumer and consequently ‘put the shoe on the other foot’. As a consumer what do we look for in a business’s website? * […]

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10 reasons why you should use The ClientsFirst Email Technology

Using your standard email system (e.g. Outlook, Hotmail, Gmail) to bulk mail is not the best way to go about contacting your clients or prospects. Why? Because your standard email system is not designed for marketing and has significant limitations. If you send bulk email from your standard account and it generates a spam complaint, […]

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Lazy journalism – what does the future hold?

My first job was working as a reporter on a local newspaper – this was before the majority of newspapers had an online presence, when people couldn’t wait to open up the pages of their local rag to find out what was happening in their local community, and long before people took to Twitter to […]

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Key moments of truth – are you creating misery or magic?

In 1984, Richard Normann formulated the concept ‘Moments of Truth (MOT)’, the idea that every interaction your client has with you or your business creates, either directly or indirectly, an ‘MOT’ on which the client will form or shape his opinion of you or your business. The basic principle is that when a prospect or […]

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20 MORE content ideas for your newsletter…

Following some great feedback to one of our blogs earlier this year, we’ve decided to include 20 more newsletter ideas. Have you got any more to add? 1. Share content – link to other websites or blogs that your readers might find useful or interesting and provide comment. 2. Case studies – add a client focus section […]

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Website tips – anxiety reducers

All too frequently, an adviser’s website will look great but fail to address the fundamental issue of moving the visitor along the sales process to making that phone call. It’s one of the key questions that needs answering – how do you encourage the visitor to make that call? Most web developers will talk about […]

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Don’t buy your email mailing list until you’ve read this

So, you’re considering buying a mailing list as part of your plans to grow your business. How do you ensure you’re not getting a bunch of poor quality email addresses that are years old? Here are a few considerations before you commit money to a potentially out of date bunch of data: How is the […]

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