‘It’s how you say it’

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Whether we are persuading someone to give us the last brownie or persuading them to become a client of our company, we form and structure our language in a particular way to ensure we get what we want. Therefore, I propose, a great deal of marketing and its success is dependable on the motto ‘it’s how you say [...]

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The Meat in our Sandwich – How to enhance your blog

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What do we crave in content? And what is it that makes the read worthwhile? We’ve collated the top five types of content we all look for in a ‘good’ piece of writing: • Everyone loves a beginning, middle and end. That way we don’t feel like we’ve missed out on anything. This generic structure [...]

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Winning new clients – it’s as simple as picking up the phone

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The simplest sales strategy is to gain new clients and the simplest sales activity is to pick up the phone. Selling professional services, that’s what we do. Yes, we market our services and marketing underpins sales but most of all it’s about getting in front of people. When I mean in front of people, I mean [...]

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