Don’t buy your email mailing list until you’ve read this

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So, you’re considering buying a mailing list as part of your plans to grow your business. How do you ensure you’re not getting a bunch of poor quality email addresses that are years old? Here are a few considerations before you commit money to a potentially out of date bunch of data: How is the [...]

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How professional advisers can use email marketing

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Many professional advisory firms see email marketing as a promotional tool used by retailers, bombarding inboxes with 50% off vouchers. Email marketing should be part of every firm’s proposition.  Where advisers are using email marketing they’ll usually be using it solely to send out an electronic newsletter, a step in the right direction but it [...]

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Client newsletters – the do’s and don’ts

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Whether you’re creating a client newsletter or just want to improve your current one, here are some quick pointers: DO Use your brand – it should be clearly visible; Ensure it’s ‘easy on the eye’, it has to look good; Be authentic, write like it’s from you, the more personality the better; Mind your language; [...]

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