How to build surveys into your PR activity

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A survey can be a great PR tool and with the growth in social media, there’s no better opportunity to start sharing your results with the wider public. As a professional advisory firm, start with an annual client feedback survey. Don’t hold back sharing the results, particularly if you’ve had a fantastic response. Sharing statistics [...]

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How professional advisers can use email marketing

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Many professional advisory firms see email marketing as a promotional tool used by retailers, bombarding inboxes with 50% off vouchers. Email marketing should be part of every firm’s proposition.  Where advisers are using email marketing they’ll usually be using it solely to send out an electronic newsletter, a step in the right direction but it [...]

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