As The Guardian asks readers for articles, just how important has content become?

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Released last week, Guardian Witness is a new mobile application which encourages newspaper readers to submit photographs, videos and stories. Submissions go directly to Guardian journalists or editors, where they are vetted for inclusion on the paper’s website or in the physical copies of The Guardian and The Observer. As noted by The Next Web, [...]

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Online video – getting the basics right

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Online video is growing in popularity and it brings a great opportunity for professional firms to engage and build trust with site visitors. Video can be used in different format – to tell a story, share expertise or as an introduction to the business. Many different formats work; here are four options: Face to camera Use this method [...]

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‘It’s how you say it’

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Whether we are persuading someone to give us the last brownie or persuading them to become a client of our company, we form and structure our language in a particular way to ensure we get what we want. Therefore, I propose, a great deal of marketing and its success is dependable on the motto ‘it’s how you say [...]

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