As The Guardian asks readers for articles, just how important has content become?

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Released last week, Guardian Witness is a new mobile application which encourages newspaper readers to submit photographs, videos and stories. Submissions go directly to Guardian journalists or editors, where they are vetted for inclusion on the paper’s website or in the physical copies of The Guardian and The Observer. As noted by The Next Web, [...]

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‘It’s how you say it’

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Whether we are persuading someone to give us the last brownie or persuading them to become a client of our company, we form and structure our language in a particular way to ensure we get what we want. Therefore, I propose, a great deal of marketing and its success is dependable on the motto ‘it’s how you say [...]

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The Meat in our Sandwich – How to enhance your blog

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What do we crave in content? And what is it that makes the read worthwhile? We’ve collated the top five types of content we all look for in a ‘good’ piece of writing: • Everyone loves a beginning, middle and end. That way we don’t feel like we’ve missed out on anything. This generic structure [...]

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