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20 ways to increase client engagement
We already know that a regular email newsletter is an excellent way of keeping in touch with prospects, clients and professional connections – it allows you to develop ongoing relationships that build trust, awareness and loyalty. Here are 20 ways to increase that engagement factor further: 1) Segment your email list – when you segment [...]
read more →Client newsletters – the do’s and don’ts
Whether you’re creating a client newsletter or just want to improve your current one, here are some quick pointers: DO Use your brand – it should be clearly visible; Ensure it’s ‘easy on the eye’, it has to look good; Be authentic, write like it’s from you, the more personality the better; Mind your language; [...]
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