The ClientsFirst homepage is constantly changing to reflect work we’re doing, something that’s happening in the wider world, or just to show off an image that we like! To see past homepages click here.

Autumn begins during September when day and night are the same length, known as the Autumn equinox. This year, the equinox took place in the northern hemisphere on 23rd September and so our homepage changed to everyone’s favourite sign of Autumn: conkers!


5 ways to make your email marketing stand out

Improving your email marketing is a challenge for everyone, whether you’ve been sending for years or have only recently started using an email marketing solution. We took some time to look into just what makes the very best email marketing campaigns stand out and came up with 5 things you can easily change to make […]


Email marketing is about more than just open rates and click-throughs.

Metrics in email marketing are important, but just like your website’s metrics, there are sometimes limitations to what the numbers can tell you. As Bob Hoskins once said to BT customers everywhere: ‘it’s good to talk’. Even if your email isn’t being opened by all of your clients, sending the communication means they’re guaranteed to […]


MailFirst Updates: September 2013

MailFirst is updated regularly to make sure clients receive the best possible level of technology with the greatest array of features. During the course of August and the beginning of September, we made the following updates to the system to aid its usability and performance. Create your own reusable building blocks If you’ve created a […]


Six reasons why your next marketing focus needs to be personalisation

The increased impact personalised marketing campaigns can have on your clients and prospective clients can really make the time spent on them worthwhile. Here are six reasons why personalisation is something worth doing, how it can take different forms and what effect it will have on the performance of your marketing. Email personalisation can boost […]


What makes a good client survey?

Advisers are increasingly using client surveys within their businesses but what benefit are the surveys? They take time and effort to put together, so how can advisers ensure that they are making the most of them? The benefits of using client surveys are clear, they allow the business to understand exactly how they are perceived […]


MailFirst Updates: July 2013

We regularly add new features and updates to MailFirst, to make sure we keep up with new trends and technology changes and react to user requests. During July, the main MailFirst Update was to the Image Manager, but there are also a host of smaller changes to improve the user experience. More details can be […]


4 ways to craft great newsletter introductions

When people receive content from you, they decide whether they want to read on in a matter of seconds. For your email newsletters, this time reduces substantially, as people decide whether you have engaged them enough before they hit the ‘file’ or ‘delete’ buttons. You’re probably already making use of great tactics like adding your […]


MailFirst Advanced Tips: Know your email bounce definitions

Whatever email system you’re using to send out your marketing, you’ll notice that it will report back to you with what are known as email bounce definitions. Broadly, a ‘bounce’ signifies that your email did not reach the intended recipient, whilst the ‘definition’ should tell you the reason why it failed, allowing you to correct […]


MailFirst Advanced Tips: Public address books

Welcome back to another MailFirst Advanced Tips, our series to help you get the most out of our email solution for professional firms. If you missed the first one, why not head back and read it here. This time, we’re looking at how you can change the status of your address book, to enable clients […]