Blog

Marketing tip: Google Places

If you haven’t already, we recommend that you sign up to Google Places. As we all know, Google is the king of search and Google Places is not only free but provides an excellent opportunity for businesses. It provides a profile and location of your firm when users search Google. When many firms are working […]

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‘It’s how you say it’

Whether we are persuading someone to give us the last brownie or persuading them to become a client of our company, we form and structure our language in a particular way to ensure we get what we want. Therefore, I propose, a great deal of marketing and its success is dependable on the motto ‘it’s how you say […]

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The Meat in our Sandwich – How to enhance your blog

What do we crave in content? And what is it that makes the read worthwhile? We’ve collated the top five types of content we all look for in a ‘good’ piece of writing: • Everyone loves a beginning, middle and end. That way we don’t feel like we’ve missed out on anything. This generic structure […]

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Lazy journalism – what does the future hold?

My first job was working as a reporter on a local newspaper – this was before the majority of newspapers had an online presence, when people couldn’t wait to open up the pages of their local rag to find out what was happening in their local community, and long before people took to Twitter to […]

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Key moments of truth – are you creating misery or magic?

In 1984, Richard Normann formulated the concept ‘Moments of Truth (MOT)’, the idea that every interaction your client has with you or your business creates, either directly or indirectly, an ‘MOT’ on which the client will form or shape his opinion of you or your business. The basic principle is that when a prospect or […]

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Website tips – anxiety reducers

All too frequently, an adviser’s website will look great but fail to address the fundamental issue of moving the visitor along the sales process to making that phone call. It’s one of the key questions that needs answering – how do you encourage the visitor to make that call? Most web developers will talk about […]

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Don’t buy your email mailing list until you’ve read this

So, you’re considering buying a mailing list as part of your plans to grow your business. How do you ensure you’re not getting a bunch of poor quality email addresses that are years old? Here are a few considerations before you commit money to a potentially out of date bunch of data: How is the […]

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Social Media – it’s a bit like Marmite

Which of the three options below best describes your attitude to social media? 1) I embrace it daily and am reaping the rewards; 2) I am dabbling in it, am enjoying the experience but am yet to see any tangible results;  3) I detest it, am not interested and don’t see the value. Despite all the hype surrounding […]

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How to build surveys into your PR activity

A survey can be a great PR tool and with the growth in social media, there’s no better opportunity to start sharing your results with the wider public. As a professional advisory firm, start with an annual client feedback survey. Don’t hold back sharing the results, particularly if you’ve had a fantastic response. Sharing statistics […]

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10 reasons to outsource your marketing

Lower operating costs – the cost of hiring full-time marketing staff can be expensive. Marketing outsourcing costs you less than a single, experienced marketing employee without the need for a full time salary and overheads which can include recruitment, car, pension, training and office space. Knowledge and expertise – access up-to-date marketing expertise from someone […]

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