Don’t buy your email mailing list until you’ve read this

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So, you’re considering buying a mailing list as part of your plans to grow your business. How do you ensure you’re not getting a bunch of poor quality email addresses that are years old? Here are a few considerations before you commit money to a potentially out of date bunch of data: How is the [...]

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Social Media – it’s a bit like Marmite

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Which of the three options below best describes your attitude to social media? 1) I embrace it daily and am reaping the rewards; 2) I am dabbling in it, am enjoying the experience but am yet to see any tangible results;  3) I detest it, am not interested and don’t see the value. Despite all the hype surrounding [...]

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How to build surveys into your PR activity

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A survey can be a great PR tool and with the growth in social media, there’s no better opportunity to start sharing your results with the wider public. As a professional advisory firm, start with an annual client feedback survey. Don’t hold back sharing the results, particularly if you’ve had a fantastic response. Sharing statistics [...]

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