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20 ways to increase client engagement
We already know that a regular email newsletter is an excellent way of keeping in touch with prospects, clients and professional connections – it allows you to develop ongoing relationships that build trust, awareness and loyalty. Here are 20 ways to increase that engagement factor further: 1) Segment your email list – when you segment [...]
read more →How professional advisers can use email marketing
Many professional advisory firms see email marketing as a promotional tool used by retailers, bombarding inboxes with 50% off vouchers. Email marketing should be part of every firm’s proposition. Where advisers are using email marketing they’ll usually be using it solely to send out an electronic newsletter, a step in the right direction but it [...]
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