The Meat in our Sandwich – How to enhance your blog

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What do we crave in content? And what is it that makes the read worthwhile? We’ve collated the top five types of content we all look for in a ‘good’ piece of writing: • Everyone loves a beginning, middle and end. That way we don’t feel like we’ve missed out on anything. This generic structure [...]

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10 reasons why you should use The ClientsFirst Email Technology

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Using your standard email system (e.g. Outlook, Hotmail, Gmail) to bulk mail is not the best way to go about contacting your clients or prospects. Why? Because your standard email system is not designed for marketing and has significant limitations. If you send bulk email from your standard account and it generates a spam complaint, [...]

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Key moments of truth – are you creating misery or magic?

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In 1984, Richard Normann formulated the concept ‘Moments of Truth (MOT)’, the idea that every interaction your client has with you or your business creates, either directly or indirectly, an ‘MOT’ on which the client will form or shape his opinion of you or your business. The basic principle is that when a prospect or [...]

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