Marketing tip: Google Places

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If you haven’t already, we recommend that you sign up to Google Places. As we all know, Google is the king of search and Google Places is not only free but provides an excellent opportunity for businesses. It provides a profile and location of your firm when users search Google. When many firms are working [...]

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Winning new clients – it’s as simple as picking up the phone

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The simplest sales strategy is to gain new clients and the simplest sales activity is to pick up the phone. Selling professional services, that’s what we do. Yes, we market our services and marketing underpins sales but most of all it’s about getting in front of people. When I mean in front of people, I mean [...]

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It’s not WHAT you do or HOW you do it, it’s WHY….

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The advisory market is evolving and firms are increasingly looking for ways to ‘add value’ to clients and differentiate their services. Coupled with this is the focus on gaining new clients, the catalyst for growth. The old model of business promotion was to talk about WHAT you do. The ‘here it is’ approach, no ambiguity, [...]

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