ClientsFirst are a full service marketing agency, capable of working with clients big or small, on the basis of one-off campaigns or retained marketing services.
Mark Boyle - Active Business Communications
A full service digital agency that really understand B2B and how to create tangible client value through marketing.
James Gordon - AKFP Group
ClientsFirst have been absolutely brilliant.They have re-branded our website, created client facing brochures, and look after our direct marketing to clients. We would not have got the marketing of our business anywhere near the high levels which they have. Highly recommended.
Scott Armstrong - Concert Networks
One of our most valued partners, ClientsFirst are very much an extension of our business and we see them continuing to play a key role for us going forward.
Dave Williams - Jones Sheridan
ClientsFirst have become an integral part of the Jones Sheridan team: dealing with all aspects of our marketing strategy from PR to website improvements to assistance with Customer surveys.
Jon, Gemma and the team have great knowledge and to cap it all are great value along with being an absolute pleasure to work with. I’d happily recommend them and their services to anyone.
Leanne Williams - Sense Network
We’ve worked with ClientsFirst on several large and small marketing projects over the last 3-4 years and have been consistently impressed. Whether it is the development of a new website or an email marketing campaign, they have always delivered for us.
Stuart Knight - Miller Knight
Our client relationships have strengthened since we decided to implement the tools and expertise at ClientsFirst. We realised more is needed than quarterly investment reviews and a yearly strategic review to maintain client relationships in the modern world.
Taking ClientsFirst’s advice to personalise all our client communications rather than send ‘just another newsletter’ has paid great dividends as clients now provide articles for us to use in future editions of our Money Clip. We now ‘touch’ our clients at least 21 times through the year with relevant, interesting and digestible information.
Andrew Tyler - Cullen Financial Planning
We’ve been nothing less than impressed with how ClientsFirst have helped take our business to another level with our client and prospect communication. We’ve all been delighted with the results and look forward to enjoying a long term relationship.
We work with many of our clients on an ongoing basis, providing strategic marketing support on planned ongoing projects.
Whether it be regular, bespoke updates for your website, the ability to instantaneously mobilise to promote an event, or just the facility to create and send regular communications, working with ClientsFirst on a retained basis gives you the flexibility to call on all of our expertise, without needing to employ several expensive marketing professionals.
Through careful planning at the initial stage, we build progressive and innovative marketing campaigns and execute them over the long-term: the best way to get your message out to the world!
Many clients come to us because they have a great message they want to shout about – they’re just not sure exactly how they go about getting it out to the world!
Whether you need a new website, have a new product to launch, need to publicise a major announcement, an awards win, an event or just have a desire for a large targeted marketing push, we work to help clients create memorable messages on the right topics, at the right times.
Whether this is just a one-off push or a series of small marketing launches, we’re experts at creating dynamic and exciting campaigns and projects!
ClientsFirst are a marketing agency with a difference. Because we’re an integrated firm, we give your marketing complete harmony. Your content marketing is informed by our expert designers. Your website is built with future marketing campaigns in mind. Your SEO work also forms great material for your social media.
We think this is the smartest way to work for your sustainable marketing future, which is why we bring all of our marketing expertise to bear for our clients, whatever your current requirements.
Operating from our offices in Macclesfield, Cheshire, with a growing team of 17 multi-disciplined marketing experts, we help firms throughout the UK.
Adam heads our design team and has a unique perspective on our creative work, having spent six years as Design Manager and Head of Design for various client-side businesses.
Adam most recently filled the lead design role for one of the largest accountancy groups in the country, before deciding to rejoin the agency world, where he also has five years of experience. Adam’s unique perspective – and love of all things design and creative – ensures that all of our creative work for clients is delivered entirely with their goals and aims in mind.
When he’s not working with the team on our latest creation he’s usually spending time with his wife Emma and young son Jack, walking their dogs come rain or shine. Further afield, Adam is a keen traveller or, closer to home, unwinds with a spot of mountain biking and some fine cask ales!
Paula joined us as Office Manager in August 2015, with a wide remit that includes accounts, facilities and more. She has a background in marketing, having previously worked in events marketing, branding and product launches, so she brings a lot of expertise and input to the team, away from her core responsibilities.
Out of the office, Paula has two young boys who keep her very active – they have a better social life than she does! When she does manage to grab some precious time to herself, though, Paula enjoys drinks out with friends, a rigorous Pilates class or a good book.
Chris joined ClientsFirst as Head of Development from another local full service marketing company in mid-2014. With over 14 years of web development experience already behind him, Chris was ideally suited to leading the development side of the business. He is responsible for overseeing the development process and ensuring that websites meet client expectations and perform to their maximum. Chris has a degree in Computing Science and experience working with global FTSE 100 and Blue Chip clients, with particular expertise in HTML5 and CSS3.
Chris became a father for the first time in November 2015 and so is currently enjoying his new adventure with little Theo. When he gets the chance, Chris enjoys getting out and about in Macclesfield forest with his family, watching his favourite football team or playing a game of darts with friends.
Lizzie has a Masters Degree in Digital Marketing and takes responsibility for looking after a select number of clients who work with the business on an ongoing retained basis.
Her role sees her co-ordinating the wider team to ensure her clients’ activities are completed in support of their overall marketing strategy.
Away from work, Lizzie enjoys going out for dinner and drinks with friends. She is also a great lover of travelling, with her eyes set on NYC for 2017.
Sam has responsibility for ClientsFirst’s inbound and content marketing, as well as helping clients to execute their own marketing campaigns and produce engaging copy. He has a background in blogging, copywriting and social media and is always on the lookout for a story or an emerging social technology.
A keen traveller, when not in front of a computer keyboard, Sam can be found planning his next trip away or, closer to home, back in front of a keyboard writing something covering film and TV.
Sorrel comes from a customer services and sales background, having also volunteered in a variety of social care sectors. Sorrel gets involved with all areas of our digital marketing offering, including setting up and designing client email and lead nurturing campaigns, SEO, social media, PPC and creating KPI reports for our clients. She is Adwords Certified and has a particular interest in digital content and the emotive side of marketing and plays an active part in client projects which focus on either of those areas.
Out of work, Sorrel can be found in the park, spending time with her young son. She enjoys regular games nights with her family, socialising with her friends, and the odd film or TV series marathon – and not forgetting her daily dance to the ten minute takeover!
Joining us in July 2016, James is heavily involved in anything creative within the team, delivering design solutions across digital and print.
After studying Graphic Design at The University of Gloucestershire, James previously held roles within a number of design agencies across the South West. This saw him work on small and large accounts such as Heineken Corporate and Nivea Skincare.
Outside working hours, his love for creativity sees him attend many design events, workshops and festivals across the country. Aside from this he holds a real passion for sport – cricket in particular. If he’s not at ClientsFirst you’ll likely be able to find James at his local cricket club, coaching and playing before enjoying a few ales with friends.
Steve has over twenty-six years experience as a graphic designer, including a long-term position with another full service marketing firm and time freelancing for various North West agencies. Originally training as a photographic editor, Steve’s work can often be inspired by his design interests; expert street art, anything that really makes you stop and think ‘that’s different’ and Manga and Japanese illustration styles.
Away from the office, Steve has a huge passion for music, playing both electric and acoustic guitars. If he’s not at a local gig or a festival further afield, he can often be found at his caravan in North Wales, where he spent a lot of his younger years, or sampling a good real ale in a proper pub.
Lindsey has a wealth of experience in marketing and copy production, including several years in project management at The British Council. She has also worked in marketing and copywriting roles at a full service communications agency and spent several years helping her husband to set up and run his own business.
Lindsey’s background also includes putting her copywriting skills to good effect as a book reviewer for the national magazine of a major retailer and successfully obtaining a degree in Modern Languages at Durham University. She also holds a distinction in a Postgraduate Certificate in Marketing Management and loves nothing more than coming up with a strapline that captures the essence of a product or company!
Away from the office, Lindsey is a keen runner – in fact, she says her most creative ideas pop into her head when she’s out pounding the track or country lanes!
Jon founded ClientsFirst in 2010, having previously worked in both plc and SMEs. Having started in what he describes as a ‘broom cupboard’, Jon has grown ClientsFirst from the ground up and continues to take an active role in both our own marketing and that of our clients, as well as setting the strategic direction of the business.
Jon’s most difficult ‘management’ task away from the office is keeping three young offspring busy but, when he’s not doing this or anything related to ClientsFirst, he heads out into the great outdoors, with tennis, golf and running the occasional half-marathon amongst his hobbies.
Gemma has held roles in journalism and managed the PR function of a regional agency, before she joined Jon to establish ClientsFirst. Gemma takes overall responsibility for executing the ClientsFirst business plan and focuses much of her time on team management and co-ordination.
When not in work, Gemma loves nothing more than spending time with her family and enjoys regular weekends away from home walking in the North Wales hills.
Jake gained experience as a web developer for a variety of North West agencies before becoming a vital part of ClientsFirst’s team in September 2015. As our Junior Web Developer, Jake is keen to gain new skills from our existing developers and, in particular, develop his expertise in optimising sites for our web projects.
When not coding, Jake likes to take photos in and around Macclesfield in the late nights and early mornings. Jake has also recently got back into drumming and is a mean poker player when he gets the chance.
Clients of ours will find themselves speaking to Jenny on a regular basis, as she manages the products sold through our sister company, Adviser-Store. Jenny is an English Language graduate and an expert on our email software, MailFirst.
As everyone who has talked to her will know, Jenny is a true ‘people person’, always going above and beyond when helping our clients. When she’s not doing that, she’ll always leave time to shop till she drops and likes the occasional holiday on a nice beach somewhere!
Matt joined ClientsFirst in July 2016, having previously specialised in social media for a range of client-side brands; from radio, to fashion, property investment to music.
At ClientsFirst, Matt gets involved with all of our digital marketing, leading the way on our clients’ social media efforts, PPC and contributing to the team on areas such as SEO, Website UX, creative development and email marketing.
When he’s not our social expert, Matt focuses on his music. A keen singer, guitar, piano, bass and drum player, Matt plays live when he can and otherwise spends time in his home studio. When he needs a break from that, it’s Sci-Fi at the cinema, or a few beers at pubs around the Cheshire countryside.
Ellen spends her day looking after ClientsFirst’s key retained accounts. On a daily basis, she coordinates the team to ensure her clients’ activities are completed in support of their overall marketing strategy.
Ellen has previous experience in the Financial Services industry and attained a first class degree in Marketing, Design and Communications at Nottingham Business School.
Out of the office, Ellen enjoys riding in the countryside on her horse, Lily, and has recently dusted off her competition gear to pursue her passion for dressage. She’s also yet to turn down an invitation for a cosy film night in or a gossip over a few cocktails in town with the girls!
Fern is ClientsFirst’s Marketing Account Executive, with responsibility for looking after our many of our email marketing clients. With a degree in Business and Marketing from The University of Lincoln, Fern’s experience helps our clients to send perfect campaigns, every time.
Away from work, Fern aspires to travel the globe in the near future. For now, when not in the office, you’ll often find her heading back to Lincoln to reunite with friends, or spending time with her family.
As a Senior Account Manager at ClientsFirst with responsibility for key retained accounts, Alec works with our larger retained clients to help them assess, define objectives, develop strategy and then make sure that we deliver on them. Prior to joining ClientsFirst, Alec worked for six years in Dubai, before moving back to England. Alec’s marketing focus is firmly on the digital side of things, with great knowledge of content management and marketing, lead nurturing, SEO, social media marketing and online advertising, but he also has experience in PR and events marketing, helping our clients across the full range of online and offline.
Away from work, Alec become a father for the first time in early 2015 and so spends much of his free time taking care of little Lily-Belle. When he does get the chance, he can be found tweaking his fantasy football team, keeping track of Liverpool FC and following his passion for music production in his home studio, although the volume has had to be turned down somewhat!
Jenny has held senior marketing roles, predominantly within the professional services sector, for over seventeen years. She helps firms to create integrated marketing strategies across the whole marketing mix and has specific experience in communications, digital, brand, PR, events, internal marketing, content, advertising and much more. Jenny works with businesses to build a platform of activities to help them achieve their objectives. She also holds a Chartered Institute of Marketing Post Graduate Diploma in Marketing.
Outside of work, Jenny has two very sporty boys that keep her second job as a ‘taxi service’ in high demand. She also loves to travel and ski and tries to keep fit when there is time.
Gemma is a highly motivated individual, with over 10 years’ experience in the financial and customer service industry. She is responsible for the coordination of our internal creative resource and external freelance resource. Gemma is a hugely well qualified project manager and, through her expertise and experience, the ClientsFirst team are able to work smarter and harder on every type of project we do for our clients. Gemma is in charge of carrying out effective business analysis in order to streamline processes, procedures and improve business efficiency.
Outside work, Gemma enjoys keeping active, taking part in a number of charity events including running the London Marathon and climbing Ben Nevis.
Newell Palmer are a progressive financial planning firm, based predominantly in the Midlands. They have expanded exponentially over recent years and in 2015 completed their 35th business acquisition.
As, over time, they have become a larger firm, Newell Palmer came to ClientsFirst with a requirement for a marketing strategy to be delivered in tandem by ourselves and their internal marketing resource, with the aim being to keep in touch with their ever-growing client base. The company greatly value personal financial planning and wanted to ensure this was maintained as they grew in size.
Our solution includes both a new website, which emphasises personal connections within the firm and an ongoing marketing strategy, which ensures clients are communicated with regularly about changes large and small.
Our flexible approach to Newell Palmer’s ongoing marketing means that we are on hand whenever a key message is needed; whether that be to do with market and investment performance, or a business change within the firm, such as a further acquisition. Newell Palmer have benefitted from this approach, with several client comments recognising their increased proactive communications, helping to foster connections between firm and clients.
Physical Gold Ltd is a leading UK precious metals dealer, helping investors diversify their portfolios with tax-efficient solutions, be that through gold or silver coins, saving schemes or pension gold.
They approached ClientsFirst as they wanted to revolutionise their website from online promotion of an offline sales process to a fully functioning ecommerce site, whereby customers could buy precious metals online.
The resulting new website has provided them with a slick and sophisticated online presence, complete with numerous guides downloads and videos, all encouraging the visitor to interact and engage with the site.
As Physical Gold are a retained client, our work with them also involves ongoing marketing activity, driven by automation. This work also involves social media, offer-driven communication, content production and more, with work planned out on a rolling basis with Physical Gold’s dedicated ClientsFirst Account Manager
We work with Active Business Communications on an ongoing retained basis, delivering strategic marketing assistance and individual focused campaigns.
An initial project with Active saw us successfully deliver a refresh to their website, keeping in place many existing elements but updating them to optimise for modern design and development considerations. A brand audit and refresh also ensured that the Active brand and logo was consistent across all platforms.
On an ongoing basis, we deploy all areas of our marketing expertise to help Active strengthen client relationships and attract new opportunities.
Work on Active’s Search Engine Optimisation (SEO) has seen the firm gain several new opportunities whilst email campaigns have also delivered tangible results. Copywriting, social media and design work are also involved in deploying Active’s content marketing strategy.
Concert deliver Cloud Telephony and connectivity systems to help firms communicate better with clients. With this in mind, they were conscious that all their marketing communications should convey what they did clearly too.
This started with the creation of a house style. Concert should be friendly, approachable and at the same time informative. The branding was brought up to date with bespoke illustrations and animations.
As a retained client, we ensure Concert’s tone and voice is replicated consistently throughout all their communications, be they data sheets, case studies or web pages.
Legal firms form a key target market for Concert so a major project involved creating a Secret Shopper survey of various law firms in the North West. The guide we produced, summarising the results, has formed an important piece of primary content for Concert, which visitors to the site can download in return for their contact details, as part of a lead nurturing programme.
All of this has been achieved by optimising HubSpot, Concert’s automated marketing program of choice. This enabled us to provide detailed analysis of how many people downloaded the results, where they came from and the engagement on social media. Powerful data all streamlined in one place.
The Adviser Lounge is a social site for financial advisers to post their take on the latest industry news and events; from legislation changes, to best practice, to… their favourite types of crisps.
Having originally developed the site with secure login access for all members, we worked with Adviser Lounge again to refresh their branding and tweak the site’s presentation.
The result was a redesigned home page, which allows new visitors and regular readers to see all of the latest content at a glance.
Individual article pages were also redesigned to make for a more pleasant reading and commenting experience.
As a result, Adviser Lounge increased both their membership and readership, thanks to the streamlined user experience. Adviser Lounge continues to see high traffic and engagement levels, with their membership amongst the most active in the financial services space.
Talbot and Muir offer a personalised pension service to financial advisers and their clients.
Unlike large firms with call centres, Talbot and Muir pride themselves on their fast and personal service.
The firm’s new website and branding reflect that people and relationships are at the centre of their business. There’s no cold stock imagery, just genuine photos of the team who are always available on the other end of the phone.
The core imagery for the website is reflected in offline documentation and marketing collateral. Online, the website contains several necessary technical areas, which are easily navigable, thanks to a consistent and familiar structure.
Donald Wealth Management focus on helping families to protect and invest their wealth.
Working with many business owners who want to know that they can transfer wealth from their firm to their family, Donald wanted to ensure their brand and website communicated the values shared between themselves and their clients.
The result was a brand and website which emphasises continued success, happiness, family and tradition.
The values are carried in highly visible imagery, such as the homepage picture gallery, but also through subtle elements, such as the Donald ‘signature’ logo, which is entirely bespoke.
Alex Tilley is a professional ski racer for Great Britain, who is currently competing for selection to Team GB for the 2018 Winter Olympics in Pyeongchang, South Korea.
As part of her aims this year, Alex wanted to establish her presence online, which currently only revolves around social media, where she interacts with fans and fellow ski professionals.
The website ClientsFirst designed and developed for her emphasises her values, professionalism and commitment, whilst giving Alex a place collate achievements, interact with sponsors and create an online resource for her career in 2016 and beyond.
The design of the site establishes consistent branding for Alex to use in the future and features imagery and colours in-keeping with her passionate love of winter sports. Good luck to Alex in her bid for Winter Olympic glory in 2018 – we’ll be cheering you on (but probably from in front of a warm fire!).
Our client, Greystone, is a wealth management group offering personalised financial planning. Building long term relationships with their clients is at the heart of the way they work and so they wanted their website to reflect this.
The challenge they set us was to ensure the site gave a real sense of the personality behind their brand and of the people they work with. So we recommended a series of client stories, where the visitor could meet some of the real people Greystone has helped; much more meaningful, somehow, than a page of corporate-sounding bullet points.
The new site is bright, bold and full of colour. High quality, professional photography brings each page alive.
We also created a news area – Insight, for topical news stories, industry specific articles and lifestyle features about clients and staff. The progressive loading technique we employed ensures the items are quick to load and browse through. There is also a dynamic filtering option which means the user can sift the content according to their interests.
Not wishing to get too techie, but the use of parallax scrolling throughout the site provides a smooth transition around each page. Hover effects over the various icons or images help to create an interactive experience for the user.
Close Brothers is a leading UK merchant banking group, providing lending, deposit taking, wealth management services, and securities trading.
They approached ClientsFirst with a design requirement for the educational side of their business, which involves helping large companies to understand various elements of finance.
The decision to use an external agency, rather than their internal marketing resource, was based on the need for ‘something different’ from their regular promotional material. As the purpose of this brochure was purely to educate, the firm were keen to ensure this was not seen as part of their regular creative output.
The ClientsFirst design uses the imagery of a sharp pencil to carry through the educational element and reflects this design choice within the brochure, as well as on the bold front cover.
CleverAdviser specialises in creating investment technology solutions for the IFA community through the application of new technology. Their investment philosophy is all about being radically different and not following a herd mentality.
As such, they wanted to commission a brand new website that would show they really did stand out from the crowd. The copy, imagery and home page video all manage to communicate this in a striking way with maximum impact.
Throughout the site, there are frequent Calls To Action (CTAs) to download free guides and book demos, all linked to specific landing pages and forming part of carefully structured lead nurturing campaigns. The CTAs are all A/B tested, providing valuable insights to inform future marketing initiatives.
Clever’s entire marketing is integrated with SalesFusion so that all their email marketing is part of an automated solution, enabling us to execute highly targeted campaigns on their behalf, with minimum manual input.
Time4Advice are the developers of revolutionary financial software Curo. They needed a website which communicated the forward-thinking nature of their product through design, concept and copy.
Using the latest technology to incorporate dynamic scrolling and a video background, the Time4Advice website emphasises that Curo is a product with both style and substance, used by people with the same.
Subtle visual cues throughout the site continue to build Time4Advice’s house style and voice, whilst iconography and a clean and simple journal allow the firm to easily communicate their message.
The online branding we developed is reflected in offline assets, which allow Time4Advice to continue to develop their client base.
Cullen Wealth worked with us to develop new branding and a new website. After both were launched we continue to work with Cullen on ongoing marketing projects.
Cullen’s brand focuses on bespoke photographs of their offices and people. These are enlivened by strong colour choices, which run throughout the firm’s online and offline presence. Video case studies bring the work which Cullen do to life.
Focusing firstly on email marketing and then on Search Engine Optimisation (SEO), the marketing work completed with Cullen has helped them to improve client retention and relationships and take their firm to a new audience.
The result of our work with Cullen was a substantial increase in search traffic arriving at the site and increased email engagement, both monitored by our advanced marketing platforms.
Creative Benefits offers UK employers and individuals access to corporate and personal financial planning, focusing in particular on auto enrolment, employee benefits and wealth management.
The challenge was to take the numerous PowerPoint presentations and proposition documents they had within the business and create a solution which would explain each one of the activity streams in an eye-catching and cohesive way.
In response, we produced two ‘Nuttshells’ – our bespoke, web-based, beautiful presentation solution. This helped to present Creative’s proposition in a clear, professional and visually exciting manner. A far cry from Death by PowerPoint!
As a retained client, Creative continue to benefit from our services on a rolling basis, including content and newsletter production.
Capital Asset Management are a boutique, multi award winning London-based financial planning firm, headed by Alan Smith, noted and respected within the industry for his ideas and approach.
Capital’s clients are typically city professionals, with high expectations of a wealth management firm, expectations which Capital exceed. As such, they needed a website which made tangible their intangible service, expertise and dedication to perfection, as well as directly linking them to the location of their target market.
ClientsFirst’s solution features full page custom video, shot professionally on location in and around Capital’s City headquarters. The video’s message emphasises not only Capital’s expertise, but also their connection to London, through a subtle and refined message, which runs throughout the video.
From there, a bespoke design scheme continues to emphasise the firm’s values and approach, with close attention paid to copy and other smaller elements which come together to establish the Capital brand. The end result is a site which we think accurately represents a firm seen by many to be amongst the best in the UK.
Fensham Howes provide strategic financial management to high net worth clients.
Their website needed to communicate the firm’s prestige. No gimmicks or tricks. Just the pure and tangible value of their intangible service.
Our solution involved the creation of a subtle but highly refined brand, which communicates heritage, worth and expertise.
The branding is reinforced on the home page and throughout the site via the use of prominent concepts and messages which align with the firm’s values.
The full brand guidelines we created allow the firm to communicate consistently both online and offline in all of their future endeavours.
Scott Hughes are innovative design and structural engineers.
Their website needed to reflect their modern approach to design, as well as putting their creations front and centre.
The end result is a website which emphasises their fantastic portfolio of work, whilst minimising distractions. Bespoke photography is displayed prominently and rotated often, to increase engagement. The full navigation menu is kept hidden, unless requested by a user.
As with all of our websites, a responsive mobile solution ensures browsers using a phone or tablet can still receive the full site experience, without painful scrolling or slow load times.
ClientsFirst design and build exceptional websites that do two things – they help you to stand out when new clients come to check you out and they also allow existing clients to find the information they require quickly and easily.
All of our websites are designed by our design team and built by our developers, meaning you get a website that looks fantastic and performs incredibly.
Our web design philosophy isn’t only built on making sure the site performs well and looks good; we want to make sure you’re involved in the process. Your site should cater to you, your marketing strategy and your clients, not the other way round, so if you want to be able to add new content, create blogs, update an image gallery or anything else that helps, we’ll make sure it happens.
Standing out matters. Everything associated with you links back to how you are perceived by your clients and your potential clients. Controlling perceptions of you and your brand is amongst the most difficult (and most important) of all marketing activity.
With in-house design expertise, we offer a full design, concept and creative service; whether you require a rebrand, a new logo, a brand refresh or something else entirely.
We work closely with clients to make sure we provide design and creative elements which reflect both what you do as a business and how you want to be perceived by your clients.
So, you want to be number one?
Search Engine Optimisation (SEO) is and has always been about creating great content, supported by technical proficiency. Whilst other SEO approaches have focused on trying to find shortcuts, Google has time and time again closed these methods down and penalised the websites involved.
Instead of pursuing these methods, we focus on ensuring your brand is optimised for success, following Google’s own best practice and industry-leading know-how. SEO isn’t just about your website, it’s also about your social channels and wider online footprint. We’ll make sure they’re all in tune with each other and that your website is primed for success from the beginning.
Then comes the content. Google wants people to find compelling content, which is exactly what we specialise in. We work closely with you to identify topics your audience is interested in and then to identify SEO opportunities around those topics.
You’ll hear from us regularly, through monthly reporting so that you can gauge the success of your campaigns and ensure ROI. It’s results that matter, to you and us.
Do you know what you want to write but can’t make it sound quite right?
It’s a well known fact that good writing should inform, change the way you feel or make you take action – or hopefully a bit of all three! But writing powerful and engaging copy isn’t as easy as you might first think, let alone finding the time to do it!
Here at ClientsFirst though, we have a whole team of professional copywriters whose job it is to do just that, day in, day out.
So whether it’s a blog or a mailer, an advert or a press release, a brochure or some case studies, a technical white paper or copy for a website, why not let our wordsmiths work their magic? You may just be surprised at the results!
Successful marketing is about more than just one single thing. It’s about multiple elements and areas of expertise, all working together to achieve your firm’s aims.
Once you’ve had a new website developed, for example, you’ll need a plan to acquire visitors. If you’re developing content, you’ll need a plan to get that content in front of people. When you achieve results, you’ll need knowledge and expertise to tell if those results represent a success or not.
Whatever the project, we work with integrated marketing in mind, which we think sets us apart from other firms. We don’t just want you to be happy at the end of the project we work on. We want you to be happy and have the ability to grow your marketing – independently, with us, or with anyone else – long into the future.
So, even if we’re only involved with your website, for example, you’ll benefit from our integrated marketing expertise, which draws in every area you might wish to consider in the future.
‘Social media’ means more than posting a few tweets every so often. Like any other marketing platform, social media needs careful planning and works differently for different people.
Did you know that social can boost your SEO efforts, or that paid social advertising campaigns can have a huge effect on how many people you reach?
When we work with clients on their social media, we listen carefully to where you are at the moment and what your business objectives are, and we build a strategy to take you further; whether that means you just need a little training or you need us to take over.
We’re also HootSuite solution partners. HootSuite is a social software that allows the updating of several networks at once and provides security features to give you peace of mind. Interested? You can download Hootsuite here.
Whilst ‘social’ might be the buzzword, email marketing is still one of the most popular and successful ways of getting your message onto the desks of those who matter.
Our email technology, MailFirst, has all of the tools to allow us to create newsletters and stand-alone eshots for you, send them to your target contacts and track how well your message was received.
We create beautiful HTML templates that match your existing branding and then send your message out to the world for you. If you’ve always thought email marketing could work for you but never had the time to put your plans into action then our newsletter service could be just what you need.
Marketing is no longer about selling your brand or your services: it’s about engaging potential clients in a conversation and providing them with material they will find useful.
Content Marketing is all about producing useful, insightful, exciting online material, which potential clients want to engage with. Material like our financial planning video, unique articles, infographics, feature-length guides on topics clients are passionate about: anything and everything, in any medium, that clients can engage with. Once this material has been produced, Content Marketing becomes about making sure it is seen by as wide an audience as possible.
We work with clients to design Content Marketing strategies. We’ll manage your complete digital presence, creating and distributing new material, before analysing how well it performed. Our Content Marketing work takes in all of our strengths as a firm: from great design, to unique concepts; from great copy, to using the very latest technologies and networks.
Explaining what you do can often be a complicated business. How do you convey the benefits, for example, to people who have little time to read lots of content? Video can strip through all this and deliver your message in a succinct and appealing way.
Research also shows that video encourages people to engage with your site and stay on it for longer. They are also more likely to remember what they’ve seen. You only have to think of the fact that YouTube has over 1 billion users to know that we are visual beings who love to look at things and more importantly, share what we have seen. It makes sense then to ensure this powerful tool is an integral part of your marketing mix.
At ClientsFirst, we produce many different sorts of video; from animation to live action; from technical demonstrations to brand or mood establishment, with a strong storytelling element. Bespoke video content can bring your brand to life.