What is it with this digital world we live in?
Features come and go so quickly it’s difficult to keep up…
One of these new features that recently caught our eye is from everyone’s favourite search engine and tech company, Google.
Last month, they announced that via the Local Guides Portal, people can now upload up to 30 seconds of video to locations on Google Maps.
Just in case you didn’t know, Local Guides was launched back in 2015 as a way for people to review and add photos to locations on Google maps. It works in the same way as other sites like Trip Advisor, but it uses the power of Google Maps.
So, what does this mean for businesses? Well, we already know that Google My Business (which adds your company to a location on Google Maps) is a ranking factor for SEO and its review system is crucial for local search. The ability to add a compelling video about your business, be it a promotional video or even a tour around the office, adds that extra incentive for someone to enquire with your company rather than a competitor.
What is also enables people to do is add video reviews attributed to your company. This could mean that you have lots of great user generated content added to your listing! On the other hand, it could mean that you are inundated with negative feedback via video.
It will be interesting to see where Google takes this in the future as they integrate more features into Maps.
For now, video can only be added by ‘Local Guides’ via mobile on Android phones but expect it to be rolled out across the board soon. Below is how you can upload a video to a Google Maps listing:
Firstly, sign up to ‘Local Guides’ here.
- Search and select a location on Google Maps
- Scroll down and tap ‘Add a Photo’
- Tap ‘Camera’ and hold the shutter button for up to 10 seconds
Local Guides can also add videos that are already on their device by selecting ‘Folder’ instead of ‘Camera’. Only the first 30 seconds of a video can be added.