Blog

What is lead nurturing and how do you do it? – Part 1

Lead nurturing is an important concept in modern marketing. With an ever-increasing list of routes to market, how can you tell that your marketing is operating in sync, for the benefit of your business? Better yet, how can you quickly plug gaps and stop ‘drop-off’ points, keeping opportunities engaged with your business? The best way […]

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Considering a website change? Consider A/B split testing.

If your website has been live for any time between six months and two years, then you may well have started to think about small ‘tweaks’ to improve looks, navigation or user experience. Small changes in that sort of timeframe – too soon for a new site, but far enough away that the current design […]

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Social media advertising for SMEs and the power of data

Social media and its users, literally now in the billions (and counting), are a massive pool of potential clients for businesses small and big. Although there is this growing platform available for businesses to tap into, very few small businesses and SMEs actually do so effectively. The reasons for this are varied. For a start, […]

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New Google penalties are on their way – will you be affected?

Making your website mobile-friendly should be very close to the top of your to-do list when you know that 80% of internet users are doing at least part of their web activity through their smartphones. If you needed even more of a reason to do so, be warned. Google are sending out a wave of […]

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Spotlight on… Gemma

Hi GEMMA, LETS START WITH WORK; HOW LONG HAVE YOU BEEN WITH THE COMPANY? HOW DID YOU GET STARTED? I joined ClientsFirst in its infancy in 2010. At that time, we were a start-up business operating from a very small office in Macclesfield. WHEN YOU WERE A CHILD, WHAT JOB DID YOU WANT TO DO? […]

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How the Ice Bucket Challenge won one of our clients a new client

‘It’s good to talk’, chimed the late Bob Hoskins in the near-legendary BT adverts of old, now used as marketing case studies in Business Studies classes everywhere. The BT message – simple, memorable and perfectly delivered – has endured because of those very facets but also because it still has something to say about how […]

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7 Marketing resources we’re sure you’ll find helpful

Finding marketing inspiration can be difficult for us all on occasion, and there’s nothing more time consuming or frustrating than trawling the web, searching for topics to cover or angles to pivot around. To help in your ongoing search, we thought you might find it helpful if we share some of the marketing resources that […]

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Step-by-Step Inbound Marketing: Step 5 – Evaluate

In this series, we’ll take you step-by-step through how we work with clients to build their valuable online presence; from the small things you need to do before you get started, to using your content to generate interest and enquiries. Our 5 Steps to Inbound Marketing are all you need to get started on the […]

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5 Marketing Trends for 2015

In our annual look at the future, we take a peek at what we can expect from the marketing world in 2015… 1) A different Social Media A recent study has shown that 89% of US marketeers (companies with 100 employees or more) will use social media next year to fulfil the various aims of their […]

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Spotlight on… Carly

HI CARLY, LET’S START WITH WORK – WHAT DOES A ‘NORMAL’ DAY CONSTITUTE FOR YOU? Managing the flow of work through the business. HOW LONG HAVE YOU BEEN WITH THE COMPANY? HOW DID YOU GET STARTED? I’m new to the ClientsFirst team so just  3 weeks! WHEN YOU WERE A CHILD, WHAT JOB DID YOU […]

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