As specialist providers of IT and telecoms services to the B2B market, Active are in a fast moving industry that is constantly changing. They were looking for a marketing partner who would quickly grasp what they were offering (even all the complex, techie bits!) and come up with fresh ideas right across the board.
Our retained client model ticked all the boxes for them.
An initial project for Active saw us successfully deliver a refresh to their website, keeping in place many existing elements but updating and optimising it for modern design and development considerations. A brand audit and refresh also ensured that their brand and logo was consistent across all platforms. One of the main additions to the new site was a bespoke video on the homepage to demonstrate Active at work. Copywriting, social media and design work are also involved in deploying Active’s content marketing strategy.
Work on Active’s Search Engine Optimisation (SEO) has seen an increase in organic traffic of 67%, which in turn has helped the firm gain several new opportunities. At the same time, engagement with email campaigns increased notably by 38%. The seeds for figures like this were sown in the work we did with Active early on, which we’ve now built on by focusing on long-term objectives in partnership.