Close Brothers is a leading UK merchant banking group, providing lending, deposit taking, wealth management services and securities trading. They approached ClientsFirst with a design requirement for the educational side of their business which involves helping large companies to understand various elements of finance.
We took the approach of producing ‘something a bit different’ from their regular promotional material. The resulting brochure, whose purpose was purely to educate, uses the imagery of a sharp pencil to convey this message both on the bold front cover and throughout the inside pages.
By using an external agency rather than their usual internal resource for this particular project, Close Brothers were able to promote an extra dimension to their business through a very different look and feel.