Greystone is a wealth management group offering personalised financial planning. Building long term relationships with their clients is at the heart of the way they work and so they wanted their website to reflect this.
To meet the challenge, we decided to give a sense of the personality behind the brand by recommending a series of client stories, where the visitor could meet the real people Greystone has helped; much more meaningful than a page of corporate-sounding bullet points.
The result is a site full of bright, bold photography bringing each page alive and creating an engaging experience.
The new site positions Greystone as a leading light among financial planning firms, further endorsed by the fact they have recently won some key investment awards and continue to support the next generation of financial planners with their highly sought-after internships programme.