Health Innovation Manchester
The role of Health Innovation Manchester is to build on the exceptional academic and clinical assets of the city region, by bringing together research, clinical demand, industry know-how and investment under a single umbrella.
They came to us with a requirement for a website that would meet the needs of multiple stakeholders: medical professionals, academics, research professionals, pharmaceutical companies and corporate investors, with a unified voice.
Creating a website that would speak to 2.8 million people was no mean feat. To ensure we represented the many different parties, we held a number of communication workshops at the outset to agree on the key messages.
We then built a complex site from scratch over a period of just five months. We did this on an agile basis so that Health Innovation Manchester could review and refine the content on an ongoing basis. The emphasis throughout was on ‘a clear look and feel’ with smooth transitions. We also included the use of vibrant icons to symbolise the various sectors.
Health Innovation Manchester now have a groundbreaking website to match their business of promoting transformative ideas. It has given them a single gateway for their flow of innovations to reach a wide range of audiences.