Working with Henwood Court
Henwood Court is a lifestyle chartered financial planning and wealth management boutique which focuses on helping individuals and their families to achieve their ambitions in life.
They approached us as they recognised that their existing brand and website were looking a little tired and out of date. At various points, they’d produced different brochures and marketing collateral so there was no consistency to the overall look and feel. The purpose of the rebrand was not only to support Henwood’s plans for growth but to also bring it more in line with their ethos of being friendly and personable.
First of all, we conducted both client interviews and an employee brand workshop to really get under the skin of the brand and to gain a proper understanding of what Henwood Court stood for.
As part of the rebranding, we developed a rich colour palette, a new signature-style logo, new fonts and a strong visual language, which resulted in a traditional yet modern and elegant appearance.
For Henwood Court, changing clients’ lives is at the heart of all they do and so it was crucial to reflect this throughout the website. We carefully crafted a homepage video featuring a number of different clients who all gave powerful examples of how their advisers ‘created their tomorrow’ for them.
Henwood were delighted with the outcome and feel that the new website and rebrand position them well to be able to reach their target audience in the future. They said they had found it invaluable to go on what had been a journey of self exploration to get to the right result.
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