Sense & Clientsfirst

Bold new brand built on CMS Hub

About Sense

Sense wanted a website that really wowed and that was a continuation of their brand style. They’re a business that stands out in their sector, positioning themselves as different and leaders in their field. This was reflected in the project outcome.

The challenge

The client’s website was dated. It didn’t present a compelling proposition or provide a digital platform from which to optimise lead generation and conversion activities. They wanted to align the look of their website with their brand proposition.

As part of the branding project, we looked at the design and structure of a new website for our client. We wanted the look to be bold and eye-catching, yet sophisticated in terms of UX. We took a modular approach to the layout and structure and, once approved, the site was built on the CMS Hub. This process was slick in its progress and took around 2 weeks to complete. The client couldn’t have been happier with the outcome and is delighted with the ease of use of CMS Hub.

The solution

The site was built using a modular approach to page design and layouts, providing the client’s in-house team with the ability to easily create new pages without the requirement for external resources. The site was integrated with the CRM and workflows were built off the back of form submissions, ensuring leads and enquiries were handled by the right people in the shortest time possible. As part of the wider inbound marketing strategy, CTAs were created and optimised throughout the site too.

Results:

Our client experienced a hugely positive impact in launching their Hubspot website, including:
526% increase in lead generation form submissions
47% increase in website traffic
15% reduction in bounce rate
13% increase in time spent on the website