Xentum are an innovative financial planning firm who focus on helping a younger audience of business owners and professionals have the long term security to live life to the full today. They pride themselves on a confident, straight talking approach and they wanted to get this across on their new website.
To meet this challenge, we worked with them to come up with the ‘grab life’ key message. This was a central feature of what they wanted to get across to their audience – a financial planning firm that takes care of your routine financial concerns so you focus firmly on getting the extraordinary things that really make life worth living.
We devised a visually engaging website which used scrolling text, immersive video and original copy to make sure that visitors know that Xentum are a financial planning firm with a difference.
The website focuses on how Xentum can enhance your life through their open and innovative approach to financial planning rather than a detailed summary of the technical procedures Xentum use, as is common on some firms’ websites.
Their new site positions Xentum as a firm with a difference. Online visitors now know that Xentum is a firm that doesn’t do things by half and is thoroughly committed to disrupting a sector that has long been dogged by inaccessibility, over-complexity and a mundane approach to marketing.