The Adviser Lounge is a social site for financial advisers to post their take on the latest industry news and events; from legislation changes, to best practice, to… their favourite types of crisps.
Having originally developed the site with secure login access for all members, we worked with Adviser Lounge again to refresh their branding and tweak the site’s presentation.
The result was a redesigned home page, which allows new visitors and regular readers to see all of the latest content at a glance.
Individual article pages were also redesigned to make for a more pleasant reading and commenting experience.
As a result, Adviser Lounge increased both their membership and readership, thanks to the streamlined user experience. Adviser Lounge continues to see high traffic and engagement levels, with their membership amongst the most active in the financial services space.