Close Brothers is a leading UK merchant banking group, providing lending, deposit taking, wealth management services, and securities trading.
They approached ClientsFirst with a design requirement for the educational side of their business, which involves helping large companies to understand various elements of finance.
The decision to use an external agency, rather than their internal marketing resource, was based on the need for ‘something different’ from their regular promotional material. As the purpose of this brochure was purely to educate, the firm were keen to ensure this was not seen as part of their regular creative output.
The ClientsFirst design uses the imagery of a sharp pencil to carry through the educational element and reflects this design choice within the brochure, as well as on the bold front cover.