Concert deliver Cloud Telephony and connectivity systems to help firms communicate better with clients. With this in mind, they were conscious that all their marketing communications should convey what they did clearly too.
This started with the creation of a house style. Concert should be friendly, approachable and at the same time informative. The branding was brought up to date with bespoke illustrations and animations.
As a retained client, we ensure Concert’s tone and voice is replicated consistently throughout all their communications, be they data sheets, case studies or web pages.
Legal firms form a key target market for Concert so a major project involved creating a Secret Shopper survey of various law firms in the North West. The guide we produced, summarising the results, has formed an important piece of primary content for Concert, which visitors to the site can download in return for their contact details, as part of a lead nurturing programme.
All of this has been achieved by optimising HubSpot, Concert’s automated marketing program of choice. This enabled us to provide detailed analysis of how many people downloaded the results, where they came from and the engagement on social media. Powerful data all streamlined in one place.