Blog

Mobilising social within your firm

Last week we published a short Prezi presentation (which you can see here) which detailed how you can get your LinkedIn Company Page seen by more people. The principal behind the presentation is very simple: if your employees interact with you on social media platforms, your brand will spread … Read More

2014 Trends: Marketing

Following the first two entries in our short ‘trends’ series (here and here), we take a look at what you can expect from the marketing world as a whole in 2014. What will your peers be doing? How will different industries attempt to attract clients? How soon can … Read More

7 Marketing ideas for Financial Planning Week

This week is the IFP’s Financial Planning Week, which every year seeks to encourage firms to raise awareness of the benefits of financial planning through a range of collaborative initiatives and marketing ideas. There’s a host of ways to get involved on the IFP’s website, but what if you fancy … Read More

VouchedFor’s New Awards: Great Exposure for Advisers

Launched in 2012, VouchedFor.co.uk has brought the Tripadvisor model to the IFA community. Founded by Adam Price (ex Barclays Wealth) they have grown quickly and now have over 1,300 IFAs and 4,500 reviews. They have built relationships with a number of partners including The Independent, The IFP, Centaur … Read More

Six reasons why your next marketing focus needs to be personalisation

The increased impact personalised marketing campaigns can have on your clients and prospective clients can really make the time spent on them worthwhile. Here are six reasons why personalisation is something worth doing, how it can take different forms and what effect it will have on the performance of your … Read More

Four Things Advisers Are Getting Right with Their Marketing

The days of cookie-cutter corporate marketing are over – at least for financial advisors who are doing it right. Four trends stand out for me. 1. Understanding “It’s about you, not us” When I read “It’s about you, not us” on an advisor website recently, I said “Yes!” out loud. For … Read More